Best Mailchimp Alternatives: Top Email Marketing Tools

Mailchimp has been a big name in email marketing for a long time. But, as its prices and features have changed, more businesses are looking for other options. These alternatives offer better prices and more advanced features, helping businesses succeed in email marketing.

In this guide, we’ll look at the top Mailchimp alternatives. You’ll find options like MailerLite, Brevo (formerly Sendinblue), and Omnisend. There’s also GetResponse, Moosend, ActiveCampaign, and more. Each platform has its own strengths, making it easier to find the right one for your business.

Key Takeaways

Mailchimp’s recent pricing changes have driven businesses to seek more affordable and feature-rich email marketing alternatives.
Top Mailchimp alternatives offer a wide range of capabilities, including advanced automation, robust analytics, and specialized features for ecommerce businesses.
Many alternatives provide free plans or trials, allowing businesses to test and compare different platforms before committing to a paid subscription.
Factors like pricing, email deliverability, and ease of use are critical considerations when choosing the best Mailchimp alternative for your business.
Selecting the right email marketing platform can have a significant impact on the success of your campaigns and overall marketing efforts.

Understanding Email Marketing Platform Essentials

Businesses need strong tools for email marketing to make their campaigns better and get more engagement. Look for features like drag-and-drop editors, lots of templates, and A/B testing. Also, advanced email automation software, landing page builders, and integrations are key. Audience segmentation and detailed analytics are also important.

Key Features to Look for in Email Marketing Tools

Intuitive drag-and-drop email editors
Extensive template libraries for professional-looking emails
A/B split testing to optimize email content and subject lines
Automated email workflows and triggered campaigns
Landing page creation and management
Seamless integration with email campaign managers and other business tools
Advanced audience segmentation and targeting capabilities
Comprehensive analytics and reporting to measure campaign performance

Common Pain Points with Mailchimp

Mailchimp is popular for email list management, but some businesses face issues. They might deal with sudden price changes, limited customization, and missing advanced features. These problems make them look for other options.

Why Businesses Seek Alternatives

Businesses want alternatives for better pricing, more features, and support. They look for platforms that offer a better user experience, stronger automation, and scalable email automation software. These are key reasons for exploring other options.

Email Marketing Tool	Best Feature	Pricing (500 subs/10,000 emails)
ActiveCampaign	Best Email Marketing Tool	$9/month, $49/month
MailerLite	Best for Ease of Use	$10/month, $73/month
Brevo	Best Value for Money	$9/month, $39/month

Best Mailchimp Alternatives for Different Business Needs

Businesses have many email marketing platforms, newsletter software, and email service providers to choose from. Each one meets specific business needs with unique features and capabilities.

MailerLite is great for those looking for quality at a lower cost. It offers strong email marketing tools without the high price of Mailchimp’s premium plans.

Brevo shines in email automation. It has advanced features that make creating and managing campaigns easier. This makes it perfect for businesses wanting to improve their email marketing.

Omnisend is ideal for ecommerce businesses. It works well with online stores and has features designed for retail operations.

GetResponse and Moosend offer a wide range of features. They cater to the varied needs of today’s marketers.

ActiveCampaign is known for its top-notch marketing automation. It’s a great choice for businesses needing advanced tools to streamline their email campaigns.

EngageBay has excellent CRM features. It’s great for businesses that need a strong connection between their email marketing and CRM efforts.

Zoho offers many automations and integrations. It’s a versatile choice for businesses wanting to integrate email marketing into their overall strategy.

Mailchimp Alternative	Strengths	Pricing	Rating
MailerLite	Quality at a lower price	Starts at $9/month	4.5/5
Brevo	Better email automation	Starts at $25/month	4.7/5
Omnisend	Ideal for ecommerce	Starts at $16/month	4.6/5
GetResponse	More features	Starts at $15/month	4.8/5
Moosend	Generous with features and emails	Starts at $9/month	4.7/5
ActiveCampaign	Excellent marketing automation	Starts at $29/month	4.9/5
EngageBay	Excellent CRM features	Starts at $12.99/month	4.6/5
Zoho	Myriad automations and integrations	Starts at $3/month	4.7/5

Provider	1,000 Subscribers	10,000 Subscribers
Maildroppa	$5/month	$40/month
Zoho Campaigns	$7/month	$49/month
EmailOctopus	$10/month	$36/month
Sender	$12/month	$38/month
SendPulse	$12/month	$53/month
MailerLite	$15/month	$73/month
Moosend	$16/month	$64/month
Brevo	$17/month	$25/month
GetResponse	$19/month	$79/month
Omnisend	$20/month	$132/month

Advanced Automation and Marketing Features

In the world of email marketing, automation and advanced features are key for businesses. They help streamline campaigns and boost success. Many Mailchimp alternatives offer strong automation that goes beyond basic email blast tools.

ActiveCampaign has powerful sales and marketing automation. It includes A/B testing, timed automations, and CRM integration. This lets businesses create detailed, targeted email drip campaigns that send personalized content.

GetResponse has advanced marketing automation and list management tools. These tools help businesses segment their audience and send personalized emails. This leads to better engagement and conversions.

Brevo allows users to A/B test different parts of their email blast tools. This ensures campaigns are optimized for the best results. Brevo stands out as a top Mailchimp alternative for improving email marketing.

Email Marketing Tool	Advanced Automation Features	Pricing (for 2,500 contacts)
ActiveCampaign	A/B testing, timed automations, CRM integration	$69 per month
GetResponse	Advanced marketing automation workflows, list management	$69 per month
Brevo	A/B testing of multiple automation components	$44 per month

Using these advanced features, businesses can make targeted, personalized email campaigns. These campaigns deliver clear results. This makes these Mailchimp alternatives great for today’s email marketing needs.

E-commerce Focused Email Marketing Platforms

For e-commerce businesses, an email marketing platform that works well with your online store is key. Tools like ActiveCampaign, Mailchimp, Brevo (Sendinblue), and HubSpot are designed for e-commerce needs.

Shopping Cart Integration Options

Look for a platform that integrates well with shopping carts. This lets you sync customer data and track cart recoveries. Omnisend is known for its ecommerce features, including discounts and product listings.

Product Recommendation Features

Good product recommendations can increase sales. Tools use algorithms to suggest products based on customer data. Klaviyo is praised for its easy-to-use interface and SMS marketing support.

Sales Tracking Capabilities

Tracking sales is crucial for email marketers. Platforms like ActiveTrail, Mailjet, and Sendgrid provide detailed insights. This helps in making better email strategies.

Platform	Pricing (Starting from)	Free Plan	Key E-commerce Features
Omnisend	$0 for 500 emails to 250 contacts, $330 per month for 50,000 contacts	Yes	Discount codes, product listings, automation splits
Klaviyo	$0 for 250 contacts, $20 per month for 500 contacts	Yes	User-friendly interface, SMS marketing integration
ActiveTrail	$8 per month for 100,000 emails	No	Detailed sales tracking and reporting
Mailjet	$17 per month for 16,000 emails with unlimited sending	Yes, up to 6,000 emails per month	Comprehensive e-commerce features and integrations
Sendgrid	$15 per month for 15,000 emails	Yes, up to 100 emails per day	Advanced sales tracking and analytics
Mailerlite	$9 per month for unlimited emails	Yes, up to 12,000 emails per month	User-friendly platform with ecommerce integrations
Hubspot	$15 per month for 2,000 emails	Yes	Seamless CRM and marketing automation integration

Choosing an e-commerce email marketing platform requires careful consideration. Look at shopping cart integration, product recommendations, and sales tracking. Find the platform that meets your specific needs and goals.

User-Friendly Email Marketing Tools for Beginners

For small businesses and new entrepreneurs, finding an easy email marketing platform is key. Luckily, there are many beginner-friendly email tools that focus on simplicity. They make email campaigns easy for those without tech skills.

MailerLite has a modern look and easy-to-use design. Brevo offers a simple platform with live chat support in its email builder. Moosend is known for its user-friendly design and strong features, making it a top pick for easy-to-use email marketing software for beginners.

These tools are designed for new email marketers, making it easy to start without a big learning curve. They help users create professional campaigns with little effort. This lets small businesses and solo entrepreneurs feel confident in email marketing.

If you’re new to email marketing or want to switch from a complex tool, these beginner-friendly email tools are great. They offer a mix of ease and important features. This helps you connect with your audience and grow your business.

Enterprise-Level Email Marketing Solutions

As businesses grow, their email marketing needs get more complex. This is why they need advanced platforms. These tools offer features like automation and integration with other systems. They help large organizations succeed.

HubSpot is a top choice for these needs. It’s a CRM platform with powerful email marketing tools. It has features like omnichannel marketing and AI insights. This makes it great for a complete marketing approach.

ActiveCampaign is another top platform. It offers advanced automation and CRM integration. It also has strong reporting tools. This helps big businesses improve their email campaigns and customer interactions.

GetResponse is perfect for complex needs. It has features like webinar creation and mobile app integration. It helps businesses grow their email marketing and reach new success levels.

These solutions show the advanced capabilities for big businesses. Platforms like HubSpot, ActiveCampaign, and GetResponse help them improve their email marketing. They can engage customers better and grow more.

Email Design and Template Capabilities

Email marketing’s success depends a lot on how your messages look and feel. Top Mailchimp alternatives have great email design tools and lots of templates. They help businesses make responsive email designs that grab their audience’s attention.

Drag-and-Drop Editors

Platforms like MailerLite and Constant Contact have easy-to-use drag-and-drop email editors. These tools let you change pre-made newsletter templates or create your own emails. You don’t need to know how to code.

Template Libraries and Customization

The best email design tools have big template libraries to get you started. Constant Contact, for example, has over 200 email templates to pick from. You can also change colors, fonts, and layouts to fit your style.

Mobile Responsiveness

Today, emails need to look good on any device. Luckily, most top Mailchimp alternatives focus on mobile responsiveness. This means your emails will look great on phones, tablets, and computers.

“The ability to easily create visually stunning, mobile-responsive emails has been a game-changer for our business.”

– Marketing Manager at a Small Ecommerce Company

Conclusion

Mailchimp is still a favorite among businesses, but many alternatives offer great features and prices. It’s important for companies to think about what they need, how much they can spend, and how they plan to grow. This helps them choose the right Mailchimp competitor.

Platforms like MailerLite, Brevo, and ActiveCampaign stand out as top Mailchimp rivals. They offer advanced tools, easy-to-use interfaces, and affordable prices. These options meet different business needs, from automation and e-commerce to big company solutions and design tools.

Choosing the right Mailchimp alternative means looking at all options carefully. Businesses should understand their email marketing needs well. By comparing features, prices, and how well they fit, companies can pick the best Mailchimp competitor. This choice will help them improve their email marketing efforts.

FAQ

What are the top Mailchimp alternatives for email marketing?

Top alternatives include MailerLite, Brevo (formerly Sendinblue), and Omnisend. GetResponse, Moosend, and ActiveCampaign are also popular. EngageBay, Zoho, and HubSpot are great for more features. Mailjet, Kit, Benchmark, and AWeber are also good choices.

What essential features should I look for in an email marketing tool?

Look for drag-and-drop editors and template libraries. Split testing and email automation are key. Landing pages, integrations, segmentation, and analytics are also important.

What are the common pain points with Mailchimp that drive users to seek alternatives?

Users often complain about pricing changes and limited customization. Some miss advanced features.

Why do businesses seek alternatives to Mailchimp?

Businesses look for better pricing and more features. They also want solutions for their specific needs and better support.

What are some Mailchimp alternatives that cater to different business needs?

MailerLite is affordable and offers quality. Brevo is great for email automation. Omnisend is best for e-commerce. GetResponse has more features. Moosend gives lots of features and emails. ActiveCampaign is top for marketing automation. EngageBay has excellent CRM features. Zoho offers many automations.

What are some budget-friendly Mailchimp alternatives?

MailerLite has a free plan. Brevo offers a free version. Moosend starts at per month.

What advanced automation and marketing features do Mailchimp alternatives offer?

ActiveCampaign, GetResponse, and Brevo offer advanced features. They include A/B testing, timed automations, and CRM integration.

What e-commerce focused features do Mailchimp alternatives have?

Omnisend is great for e-commerce with web tracking and abandoned cart recovery. GetResponse and ActiveCampaign also offer strong e-commerce integrations and sales tracking.

What Mailchimp alternatives are known for their user-friendly interfaces?

MailerLite has a modern interface. Brevo guides users through the process. Moosend is straightforward with live chat support.

What enterprise-level email marketing solutions are available as alternatives to Mailchimp?

HubSpot has an all-in-one CRM with marketing tools. ActiveCampaign offers advanced automation and reporting. GetResponse has webinars and mobile app features for complex needs.

How do the email design and template capabilities of Mailchimp alternatives compare?

MailerLite shines in design with a drag-and-drop editor. Constant Contact has over 200 templates. Most offer mobile-responsive designs. Customization varies, with some being more flexible.