GetResponse vs ActiveCampaign: 10 Shocking Secrets They Don't Want You to Know About it

Did you know that for every $1 spent on email marketing, the average return is a staggering $42? This impressive return on investment (ROI) makes email marketing one of the most effective digital marketing strategies today. With so many email marketing tools available, choosing the right platform can be a daunting task.

In this article, we’ll dive deep into the world of GetResponse and ActiveCampaign, two of the industry’s leading email marketing solutions. We’ll uncover 10 shocking secrets they don’t want you to know.

Key Takeaways

GetResponse and ActiveCampaign are both popular email marketing platforms with over 350,000 customers worldwide.
GetResponse offers a more affordable pricing structure compared to ActiveCampaign, providing better value for money.
ActiveCampaign includes advanced features like built-in SMS messaging and machine learning tools, while GetResponse excels in webinar functionality and landing page creation.
GetResponse’s AI-powered email generator can create well-written newsletters in under a minute, a unique feature not found in ActiveCampaign.
Both platforms offer a range of automation, segmentation, and reporting capabilities to help businesses effectively manage their email marketing campaigns.

Understanding the Core Platform Differences

GetResponse and ActiveCampaign are leaders in email campaigns, contact management, and A/B testing. GetResponse has been around since 1998, with over 20 years of experience. ActiveCampaign started in 2003.

Marketing Automation Capabilities

Both platforms have strong email marketing automation tools. GetResponse offers over 500 templates, autoresponders, and social media integration. It also has A/B testing tools and a workflow builder for automating emails.

ActiveCampaign is known for its email split testing, dynamic personalization, and powerful marketing automation. It even includes SMS integrations.

Integration Options

ActiveCampaign has over 850 integrations, more than GetResponse. Both platforms work well with top CRMs, shopping carts, and marketing tools. This makes it easy to connect with many platforms.

ActiveCampaign’s CRM is made for B2B businesses, with features for sales teams. GetResponse doesn’t have a native CRM module.

User Interface Comparison

The user interface is important. GetResponse has a user-friendly interface with a customizable dashboard and drag-and-drop email builder. It offers 500+ email templates and 1000+ stock images.

ActiveCampaign is great for advanced segmentation and tagging. It has a sales tracking tool that tags website visitors based on their behavior.

“GetResponse started its journey in 1998, while ActiveCampaign entered the scene in 2003, giving GetResponse a longer history in the email marketing industry.”

Pricing Structures and Hidden Costs Revealed

When looking at email list management and autoresponder services, the cost matters a lot. GetResponse and ActiveCampaign, two big names, have different pricing plans. It’s important to understand these plans.

GetResponse is often cheaper than ActiveCampaign and others. It has four plans: Basic, Plus, Professional, and Max. ActiveCampaign also has four: Lite, Plus, Professional, and Enterprise. GetResponse offers a 30% discount for paying upfront for 24 months, which can save a lot of money.

But, ActiveCampaign might surprise you with costs for big email lists. They ask you to talk to their sales team for lists over 50,000 in all but the Lite plan. This could lead to unexpected costs for big lists.

Feature	GetResponse	ActiveCampaign
Pricing Tiers	4 (Basic, Plus, Professional, Max)	4 (Lite, Plus, Professional, Enterprise)
Upfront Payment Discount	30% for 24-month plan	No upfront payment discount
Pricing for Lists Above 50,000 Subscribers	Transparent pricing across all tiers	Requires contacting sales team (except Lite tier)

Knowing the costs and hidden fees of each service helps businesses choose wisely. This ensures they pick a solution that fits their budget and future needs.

GetResponse vs ActiveCampaign: Battle of Features

Email marketing and lead nurturing are key areas where GetResponse and ActiveCampaign compete fiercely. Both platforms have many features, but some differences can greatly affect your marketing strategy. Let’s explore the main features that distinguish these two platforms.

Email Marketing Tools

GetResponse has a wide range of email marketing tools. Its AI-powered email generator can create emails quickly. It also has A/B testing to improve your messages. ActiveCampaign is known for its advanced segmentation and lead-scoring system. These tools help you send personalized content to your audience.

Landing Page Builders

GetResponse excels in landing page creation. Its drag-and-drop builder supports e-commerce and payment processing. ActiveCampaign’s landing page tools are more basic. Yet, its focus on lead nurturing and automation might suit some businesses better.

Webinar Functionality

GetResponse has a built-in webinar feature. You can host live and pre-recorded webinars with tools like live chat and surveys. This is great for businesses wanting to use webinars for lead generation. ActiveCampaign doesn’t have a native webinar solution, so you’d need to use a third-party platform.

The competition between GetResponse and ActiveCampaign is fierce. Each platform has its own strengths in email marketing, landing pages, and webinars. Your choice should depend on your specific needs and marketing goals. It’s crucial to carefully evaluate your requirements and choose the platform that best fits your business objectives.

Feature	GetResponse	ActiveCampaign
Email Marketing	AI-powered email generator, A/B testing	Advanced segmentation, lead scoring
Landing Pages	Drag-and-drop builder, e-commerce integration	Limited landing page tools
Webinars	Built-in webinar functionality	No native webinar solution

“GetResponse’s powerful marketing automation and comprehensive reporting features make it a standout choice for businesses looking to streamline their digital marketing efforts.”

Email Design and Template Libraries

Email marketing’s success depends a lot on how your campaigns look. GetResponse and ActiveCampaign both have great email design and template options. But, they have some big differences.

GetResponse has over 500 professional email templates for many industries. Their drag-and-drop editor is easy to use, even for those without design skills. Plus, they offer over 1,000 high-quality stock images to make your emails stand out.

ActiveCampaign also has templates and a user-friendly editor. But, their selection is smaller than GetResponse’s. This makes it harder to find the right template for your brand.

GetResponse’s templates are also optimized for mobile devices. This is key today, since many people check emails on their phones or tablets.

In summary, GetResponse is the better choice for email design and templates. It offers a more extensive and easy-to-use experience for email marketing tools and A/B testing campaigns.

“GetResponse’s extensive email template library and intuitive drag-and-drop editor make it a standout choice for businesses looking to create visually captivating and mobile-responsive email campaigns.”

Advanced Segmentation and Tagging Capabilities

Managing your email list and nurturing leads is key. GetResponse and ActiveCampaign both have great tools for this. But they handle segmentation and tagging in different ways.

List Management Tools

GetResponse makes it easy to segment your audience. You can use custom filters based on things like where they are, when they signed up, and how they interact with your emails. This helps you send the right message to the right people at the right time.

Contact Scoring Systems

ActiveCampaign stands out with its lead-scoring system. It tracks how customers behave and engage with your content. This lets you focus on the leads most likely to convert, making your nurturing efforts more effective.

Behavioral Targeting Options

ActiveCampaign also lets you mix segmentation with sales tracking. This gives you even more ways to target your audience. Using both behavioral data and segmentation, you can craft emails that really speak to your audience.

Choosing GetResponse or ActiveCampaign means you get top-notch tools for managing your email list and nurturing leads. Both platforms can greatly improve your efforts in these areas.

Automation Workflows and Campaign Building

GetResponse and ActiveCampaign are top choices for marketing automation and email campaigns. GetResponse has a workflow builder that’s easy to use. It lets you build complex sequences and sales funnels without hassle. ActiveCampaign uses machine learning for better timing and content in your emails.

Both platforms let you create emails based on what subscribers do. This means you can set up automated emails for things like abandoned carts or downloads. This saves you time and lets you focus on other marketing tasks.

Being able to build and customize workflows is key in marketing automation. GetResponse and ActiveCampaign are great at this. They offer easy-to-use interfaces and lots of triggers and actions for your email campaigns. They help with lead nurturing, onboarding, and more, making your workflows personal and effective.

Analytics and Reporting Dashboards

GetResponse and ActiveCampaign both have strong marketing analytics and reporting tools. But, they differ in how detailed and complex their analytics are.

Performance Metrics

GetResponse makes it simple for beginners to track opens, clicks, and bounces. ActiveCampaign, though, offers more advanced analytics. It combines segmentation with sales tracking for deeper insights.

ROI Tracking Features

Both platforms are great at A/B testing to improve email marketing. GetResponse lets you test up to 10 variants on the same URL. ActiveCampaign gives detailed reports on test results, like conversion rates and revenue.

Campaign Insights

ActiveCampaign’s dashboard gives a full view of your marketing efforts. It shows customer trends, deal progress, and chat conversations. GetResponse also offers valuable reports on key metrics to measure campaign success.

Metric	GetResponse	ActiveCampaign
Overall Average Rating	4/5	4.3/5
Pricing (500 contacts)	$13.3/month (billed every 2 years)	$9/month (billed yearly)
Free Plan	2,500 emails/month, 500 contacts	14-day trial, 100 emails/100 contacts
Integrations	291 integrations	870+ integrations
Email Deliverability	89.9%	93.4%

In summary, both GetResponse and ActiveCampaign are strong in marketing analytics and reporting. But, ActiveCampaign’s advanced features and customization might be better for businesses looking for deeper insights and ways to improve.

Customer Support and Training Resources

GetResponse and ActiveCampaign both offer great help to their users. GetResponse has 24/7 support via email and live chat. They also have a big knowledge base and lots of video tutorials. ActiveCampaign gives support through email, chat, and phone. They also have a knowledge base and a community forum for users to share ideas.

The support you get depends on your plan. GetResponse’s basic plan has email and chat support. The premium plans offer faster help. ActiveCampaign’s support also changes with your plan, with higher plans getting more detailed help.

Feature	GetResponse	ActiveCampaign
Customer Support Channels	Email, Live Chat	Email, Chat, Phone
Knowledge Base	Yes	Yes
Video Tutorials	Yes	No
Community Forum	No	Yes
Support Levels	Varies by plan	Varies by plan

Both GetResponse and ActiveCampaign aim to help you use their email marketing tools and lead nurturing features well. They provide valuable support and training resources.

E-commerce Integration Capabilities

GetResponse is a top choice for e-commerce integration. It works well with Shopify and WooCommerce, letting users sell on their landing pages. It also supports Stripe and PayPal for easy payments. This makes it great for businesses wanting to improve their online sales and marketing automation.

ActiveCampaign also has e-commerce integrations, but it doesn’t have GetResponse’s built-in selling features. Users of ActiveCampaign might need extra tools or plugins to fully connect their e-commerce with their email marketing tools.

Feature	GetResponse	ActiveCampaign
Integrated Selling	Yes	No
Supported Platforms	Shopify, WooCommerce	Various integrations available
Payment Processors	Stripe, PayPal	Depends on integrations

GetResponse is cheaper, starting at $15.58 a month. ActiveCampaign’s plans start at $29 a month. This price difference is big for small and medium businesses wanting to save money.

GetResponse is a strong pick for businesses focusing on easy online sales and marketing automation. Its great e-commerce features and good price make it a top choice.

Mobile Responsiveness and App Features

GetResponse and ActiveCampaign have made big improvements in mobile marketing. They offer email templates that work well on any device. GetResponse even has a feature that makes sure your emails look good on any screen.

ActiveCampaign goes further by offering a mobile app. This app lets you manage your marketing campaigns from your phone or tablet. You can check your contact lists, send emails, and track your campaign’s performance.

Mobile Marketing Tools

Mobile-responsive email templates and designs
Automatic email scaling to fit any device screen (GetResponse)
Dedicated mobile app for campaign management (ActiveCampaign)

Cross-Platform Functionality

Both GetResponse and ActiveCampaign work well on any device. You can manage your marketing campaigns from your desktop or mobile. This makes it easy to stay productive, whether you’re at work or on the go.

“Being able to access my email marketing tools from anywhere has been a game-changer for my business. The cross-platform functionality of GetResponse and ActiveCampaign makes it easy to stay on top of my email campaigns and marketing analytics no matter where I am.”

Conclusion

GetResponse and ActiveCampaign are top-notch email marketing tools. GetResponse is known for its easy-to-use interface and built-in webinar tools. It also has strong e-commerce features.

ActiveCampaign stands out with its advanced segmentation and SMS marketing. It also uses machine learning to improve its features.

Choosing between GetResponse and ActiveCampaign depends on your business needs and budget. ActiveCampaign is great for mid-sized companies and those with complex marketing needs. GetResponse is better for small to medium-sized e-commerce businesses.

Both tools have great email marketing tools and automation workflows. But ActiveCampaign wins in deliverability, with a 90.2% rate compared to GetResponse’s 82.9%. ActiveCampaign also offers better analytics and reporting to help improve marketing strategies.

FAQ

What are the key differences between GetResponse and ActiveCampaign?

GetResponse and ActiveCampaign are both top email marketing tools. They have features like email marketing, autoresponders, and analytics. GetResponse has an AI-powered email generator and a customizable dashboard. ActiveCampaign is known for advanced segmentation and tagging, plus SMS messaging and machine learning tools.

How do the user interfaces and email design tools compare?

GetResponse has a user-friendly interface with a customizable dashboard and a drag-and-drop email builder. It offers 500+ email templates and 1000+ stock images. ActiveCampaign also has templates and an editor, but GetResponse is more extensive and beginner-friendly.

What are the pricing differences between the two platforms?

GetResponse is often cheaper than ActiveCampaign and most others. It has four plans: Basic, Plus, Professional, and Max. ActiveCampaign also has four plans: Lite, Plus, Professional, and Enterprise. GetResponse gives a 30% discount for 24-month payments upfront. ActiveCampaign requires sales contact for lists over 50,000 in all plans except Lite.

How do the landing page and e-commerce capabilities compare?

GetResponse has a landing page builder with e-commerce and payment processing. It also has built-in webinar features. ActiveCampaign has advanced segmentation and a lead-scoring system but lacks GetResponse’s selling features.

What are the advanced segmentation and tagging features of each platform?

ActiveCampaign is great for segmentation and tagging, combining it with sales tracking. It has advanced tagging based on website behavior and a lead-scoring system. GetResponse has easy segmentation tools with filters for behaviors and conditions like geolocation and subscription date.

How do the automation and campaign building tools compare?

Both offer strong automation tools. GetResponse has visual workflow builders and sales funnels for complex sequences. ActiveCampaign uses machine learning for predictive sending and content selection. Both allow triggered emails based on subscriber actions.

What are the reporting and analytics capabilities of each platform?

GetResponse has simple reporting for beginners, tracking basic metrics like opens and clicks. ActiveCampaign offers advanced analytics, combining segmentation with sales tracking for deeper insights. Both have A/B testing for email optimization.

What kind of customer support and training resources are available?

GetResponse has 24/7 support via email and live chat, plus a knowledge base and video tutorials. ActiveCampaign offers support via email, chat, and phone, with a knowledge base and community forums. Support levels vary by plan for both platforms.

How do the e-commerce and mobile integration capabilities compare?

GetResponse is strong in e-commerce integration, allowing direct sales through landing pages. It works with Shopify and WooCommerce and supports Stripe and PayPal. Both offer mobile-responsive designs, with GetResponse automatically scaling emails and ActiveCampaign having a mobile app for campaign management.